Warner Media
had previously said that HBO Max will debut in May, and has held onto these
plans despite the fact that part of its planned schedule has already been
postponed due to an outbreak.
HBO Max will
be among the most expensive broadcast services at $ 14.99 per month. But Warner
Media expects a deep library of HBO results, including Game of Thrones and
Succession; popular DC Comics like Wonder Woman and The Dark Knight; and
successful TV shows like Friends and South Park will be enough to attract
viewers facing a host of broadcast options.
The new
original programming will also be part of HBO Max, although the epidemic has
delayed the popular meeting of special friends.
New Shows
Love Life, a comedy film written by Anna Kendrick, includes a series of dance
competition in the legendary underground ballroom; new animations of Looney
Tunes and The Not Too Late Show from Sesame Workshop with Elmo.
Warner Media said it will also direct
some movies directly to HBO Max. The first will be the documentary "On the
Record", on women who accused the hip-hop mogul Russell Simons of sexual
assault and harassment.
Simmons
denied the allegations. Shortly before the Sundance Film Festival premiered
earlier this year, former executive producer Oprah Winfrey, along with Apple TV
Plus released the film.
"I am
surprised by the breadth and depth of our new offering," Robert
Greenblatt, president of Warner Media Entertainment and direct consumer, said
on Tuesday.
AT&T
aims to have HBO Max reach 80 million subscribers worldwide and 50 million in
the U.S. by 2025. (HBO currently has about 35 million subscribers).
Netflix, the broadcast leader said on Tuesday that it had reached 183 million subscriptions
worldwide, an increase of almost 16 million in 2020. In about six months since
its launch, Disney Plus has collected more than 50 million subscribers, far
ahead of Walt's offers Disney.
It is
unclear if the moment was aided or hurt by HBO Max. While the public increased
the flow of services with many isolated families, the record increase in
unemployment would make the cost of HBO Max higher for some.
There are
more and more streaming options, including the recently released Apple TV-Plus
and the small Quibi. In July, NBC Universal will introduce Peacock, a streaming
service that plans to offer a free, ad-supported option.
HBO Max will
offer around 10,000 hours of programming, based on brands from, including
Warner Bros Studio and a movie studio. Turner Networks including CNN, TNT, TBS,
Turner Classic Movies and Cartoon Network; and others. AT&T hopes to
attract over 100 million mobile subscribers and benefit from previous
subscribers.
Those who
subscribe to HBO through AT&T DirecTV, U-Verse and AT&T TV will get HBO
Max for free.
Prior to the
launch of HBO Max, Warner Media modified its CEO list and appointed the former
CEO of Hulu Jason Kilar as CEO.
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